爆料公社

The (MCA) hosts two in-person educational meetings each year that typically draw 110鈥�125 people at each event. Seven weeks before the 2020 MCA Summer Meeting in June, with COVID-19 cases continuing to rise in the United States, the MCA board and staff made the decision to transition to a virtual event this year and move our hotel contract to a similar date at the same location in a future year. With months spent planning the in-person meeting, all parties knew we needed to act swiftly and smartly to smoothly transition to a virtual event.

There is the line in everyone鈥檚 2020 calendar where plane tickets and hotel reservations shift to virtual meeting appointments. For our personal calendars, the shift might look like cancelled vacations. For our professional calendars, it might be rescheduled annual conferences and house of delegates and board meetings: those events where consequential business still has to take place but no longer can in the traditional face-to-face format.

Connecting with your staff is always important, but during uncertain times where your team is remote or social distancing, it鈥檚 even more crucial to keep your staff engaged, connected, and, in turn, happy. We have been working remotely for 3 months now and  know it can be challenging to come up with creative ideas. Here are our 7 tips for keeping staff connected when you feel like you鈥檝e used up your best ideas:

With COVID-19 infection rates decreasing in some areas and increasing in others, the 爆料公社 Meetings team is busy planning client conferences with four different contingency options in place: a regular face-to-face (F2F) meeting, a hybrid meeting, an all-virtual meeting, and a potentially cancelled meeting. Adding a virtual component to an existing face-to-face (F2F) meeting or converting your F2F meeting to a completely virtual one has never been a hotter topic of conversation in the meetings and events industry. But before you rush off and start talking to digital platform vendors, take a moment to think about WHY you are adding that virtual component.
Such virtual components include hybrid meetings and virtual meetings:

We are pleased to announce that Amy Sherwood, CAE, has returned to the company as executive director of the (APHON). In this role, Amy oversees all administrative and program responsibilities for APHON including its strategic plan, operations management, resource development, business planning, membership and marketing, and partnership with its board of directors.  

5 Insights from 爆料公社鈥檚 Education SIG

Members of 爆料公社鈥檚 education special interest group (SIG) have been at the forefront of transitioning in-person educational conferences to virtual events for our clients in response to COVID-19. With so many unknowns around the ability to meet in person in the fall and beyond, many 爆料公社 clients are already looking ahead to 2021 and considering fully virtual events or hybrid in-person/virtual events. Before you make the leap into hosting a virtual educational event, there are a few aspects that you need to consider first. As we鈥檝e gone through the process with several of our clients, we鈥檝e identified five considerations to keep in mind to ensure a successful virtual educational event.

We are pleased to announce that Joe Lindahl, MA CAE, has been appointed executive director of the (ABM), an 爆料公社 client partner since 2019.

How 爆料公社鈥檚 Professional Relations and Development Team Pivoted to Virtual Options for Members, Sponsors, and Exhibitors

As associations try to field the crisis created by the coronavirus, the teams that serve 爆料公社鈥檚 client partners and execute their conferences have had to nimbly circumvent the cancellations while ensuring that members still receive the education they need and clients meet revenue goals. With client conferences being canceled in response to Shelter in Place orders in many states, 爆料公社鈥檚 Professional Relations and Development (PRD) Team needed to rapidly change direction to create contingency plans for exhibit sales and corporate-sponsored events. With flexibility, collaboration, and an openness to any and all ideas, PRD created a strategy for exhibits and corporate sponsorships affected by current disrupted conferences and future events that may be impacted in the same way.

Jerald Jacobs, practice leader at Pillsbury Nonprofit Organization, author of Association Law Handbook, and past general counsel of ASAE, and Mark Engle dive deeper into association bylaw processes during COVID-19. Listen to Jerald鈥檚 recommendations of the ways boards might change how they delegate responsibilities and the methods and frequencies of how they meet, especially given that multiple virtual meetings generate various levels of engagement.

In this vlog, Mark Engle speaks with Jerald Jacobs, who is the Pillsbury Nonprofit Organization鈥檚 practice leader, author of the Association Law Handbook, and past general counsel of ASAE. Tune in for Jerald鈥檚 legal insights about the ability of nonprofit boards to delegate authority and amend bylaws, particularly during time of crisis, along with how well association have adapted to the new normal of operating remotely.

Communication in the Time of Coronavirus

COVID-19 threatens not just the health of individuals, but also the economy. For the 99.9% of businesses in the United States鈥攖he small businesses that employ nearly half of U.S. workers and are crucial to the economy鈥檚 success鈥攖he pandemic is a threat to their survival. The small businesses that make up the majority of the member companies in the Awards and Personalization Association are no exception. Therefore, providing timely, reliable information to members in the face of COVID-19 is of the utmost importance.

In his latest vlog, Mark Engle talks with Arlene Pietranton, PhD CAE, CEO of the American Speech-Language-Hearing Association (ASHA), about how being intentional about instilling a culture of trust between the ASHA board and staff from the beginning has been instrumental in helping them to make decisions quickly during this time of crisis.

In times of crisis, such as the current global pandemic or other disruptive, large-scale phenomena, it鈥檚 absolutely essential that boards govern nimbly and ensure that they are not just reacting to the crisis in front of them鈥攖hey also must be able to continue thinking ahead in the midst of it.

We are pleased to announce season 2 of the 鈥溾�� podcast, created in partnership with , a coaching, consulting, and education partner for associations. 鈥淐onversations by Association鈥� offers guidance and best practices from successful association and nonprofit professionals about career pathways, career advancement, mentoring, and leadership tracks.

Any chance you鈥檝e been thinking of sustainability recently? Given the variety of adjustments we've all needed to make recently, it's not surprising if whatever you initially considered to be sustainable has since gone out the window. That's OK鈥攜our primary focus should be on keeping yourself and others healthy. But if you're still interested in practicing a sustainable lifestyle, how can you do that safely during a global public health pandemic? Read the below tips to learn how you can keep practicing sustainability during these disrupted times.

In this vlog, Mark talks with Abe Eshkenazi, CEO of the , about current disruptions in the supply chain related to the pandemic and the importance of associations being agile and responsive to what their industries are now facing.

In his new vlog, Mark Engle talks with association leaders about what they have learned during the pandemic, the changes they plan to make in their organizations to navigate it, and the guidance and support they can provide during these challenging times.

During 爆料公社鈥檚 very first all-remote, all-staff meeting on March 26, executive director Deb Woodall shared her reflections on how the world as we know it has changed and how she is responding to it. Hopefully, her reflections will inspire others, as it inspired our staff, to take a step back, look around, and see what we can do with what we have right now. Here are her thoughts:

The hosts their annual conference, HOPA Ahead, every spring. As an association of healthcare professionals, we were aware of the COVID-19 epidemic and threat it posed around the world. What we didn鈥檛 anticipate, however, was the sudden, powerful impact it would have on our conference.

COVID-19 has affected every person and organization across the world, and the association community is no different. With the constantly developing news and sweeping measures being taken to address the coronavirus outbreak, it鈥檚 important for associations to respond quickly and thoughtfully when acting on behalf of their constituents.

Virtual Governance: what does it look like and what does it do?

As many associations and organizations make the decision to transition to a virtual work environment, now more than ever has it become critical for Boards to navigate urgent decision making.

As COVID-19 continues to spread, 爆料公社, like many companies in our area, asked staff to begin working remotely this week. I know many people work from home on a regular basis, but doing so once a week is quite different from doing it every day, as many have quickly discovered. Given that we all might be working remotely for several weeks, I thought this might be a good time for me to share some thoughts and tips as someone who worked from home for more than 10 years straight before joining 爆料公社. These are really just things I learned about myself over time that helped me be more productive and happier in my home office. They might be helpful for you as well. 

Do you have a team huddle, stand-up, or touch-base? If yes, this blog might be a good place to find ideas to spice up your current structure. Even if you already have a successful team meeting, keep reading to see more ways a quick, regularly occurring meeting could benefit your organization or team.

Podcasts are more popular than ever and for good reason. They can bring value to your business or organization, give voice to your opinions or expertise, and educate members or prospects about the benefits your association or industry offers. They also provide a great opportunity for bringing in revenue through ads and sponsors. Luckily, with the proper equipment, a podcast content strategy, and a team well-versed in podcast recording, you can create a podcast that will benefit your association, too.

A New Decade, A New Generation

2020 is here and a new generation is beginning to enter the workplace: the unique, independent, and savvy Generation Z. You might be familiar with the several articles debunking this generation on LinkedIn, Google, or whichever site you frequent. I will admit it is interesting to see how each generation is different when it comes to the workplace, and I鈥檇 like to share how I, as an early career professional, maintain a good work/life balance and am able to pursue my passions outside of work.

Working in association management enables you to network and grow relationships with other association staff, see how many associations plan and deliver projects, and celebrate one another鈥檚 successes. One of the benefits of working at Association Management Center (爆料公社) is the opportunity to tap into a full range of expertise from a diverse set of professionals.

爆料公社 is excited to announce that Wendy-Jo Toyama, MBA CAE, will join 爆料公社鈥檚 management team as the chief executive officer (CEO) of the (AAHPM). Wendy will replace Steve R. Smith, MS CAE, who currently serves in the position, when he transitions to the role of CEO of 爆料公社 on April 1, 2020.

Ask any association professional and they鈥檒l likely all say the same thing: offering quality education to and increasing engagement with their members are foremost among their priorities. But if you鈥檙e not making the most of your written communications鈥攚hether those consist of regular email communications only or a suite of strategic sources鈥攜ou鈥檙e missing a huge opportunity.

We are pleased to announce that Erin Volland, MPA CAE, has been hired as a new senior consultant of 爆料公社 Consulting Services.

We are pleased to announce our new partnership with the (PS). As of January 1, 爆料公社 began providing management services to PS.

A few years after college, I began my career at 爆料公社 as an entry-level account administrator. Now, just 4 short years later, I was recently promoted to operations manager. During my time at 爆料公社, I have held several different titles and roles, each one adding to the reputation I had built in the previous position. Although there is certainly no formula for guaranteed career success and growth, there are several things I鈥檝e discovered you can do as a young professional (or a regular professional) to 鈥渓evel up鈥� in your career.

爆料公社 is pleased to announce that Lance Mueller has been hired as the executive director of the Palliative Care Quality Collaborative (PCQC).

We initiated movements to make our workplace more inclusive, equitable, and sustainable. Here鈥檚 how we did it.

For the first 12 years of my life, my family lived just outside of Windsor in England. My dad was an American expat working for an international company in Europe and was able to leverage his unique personal brand. A former Marine, he wore square-toe cowboy boots with business suits and read 1鈥�2 books a week. He was a sales road warrior in the paper industry with a forestry and engineering background and a U.S. patent under his belt. He was direct, had a bit of a temper, and was known for his specific knowledge. There really was nobody else like him. When we moved to the United States and his territory changed to North and South America, I remember him receiving a call to travel to France. A customer there had stated that they only wanted to work with him; his involvement was a deal-breaker. Based on a past project, he had left a lasting impression and exhibited memorable qualities that the customer relied on to accomplish their business goals. He had a strong and enduring personal brand.

Our careers take shape around the priorities we set for life and work, life events (planned and unplanned), the evolution of our fields, and sometimes world events. Before I started at 爆料公社 in 2008, I didn鈥檛 know association management even existed.

In August 2019, 爆料公社 and began releasing episodes of the , a professional development series for association and nonprofit professionals by experts in this niche, yet robust, industry.

Though we carefully researched and prepared before recording even began, we learned several best practices on the job that we could not have anticipated ahead of time. If you鈥檙e considering developing a podcast for your organization, we鈥檙e sharing 10 tips that can make podcast preparation, recording, and management easier.

Marketing requires investment, and it can be scary to try new tactics and take risks. But, when the same old techniques aren鈥檛 bringing in the same old revenue, it鈥檚 time to change things up. Try using strategic, data-driven, and evergreen techniques that will reinforce your brand and give you measurable results to guide your next move.

Is healthcare quality important to your members? If you work for a healthcare association, the answer is likely yes. Fierce debates are happening around the country about skyrocketing healthcare costs and attempts to streamline the system. Healthcare is arguably more essential to people than most other goods or services, and we have a strong collective interest in ensuring that the healthcare system works as well as it can. Quite simply, the consequences of poor quality can be deadly.

鈥�911, what鈥檚 your emergency?鈥�

Do you ever feel like you need help to douse the flames of declining membership? Stabilize seismic activity altering your organization鈥檚 strategic priorities? Ebb the flood of new projects? Resuscitate product sales? Calling 911 may be a bit dramatic, but wouldn鈥檛 it be nice to know that there is an objective responder out there who has the resources and expertise to work with you to develop solutions to help your association achieve healthy outcomes? Thankfully, 爆料公社 Consulting Services can help.

It鈥檚 day 2 of your association鈥檚 annual conference鈥攖he conference you鈥檝e been preparing for all year鈥攁nd your energy is starting to lag. You need a quick boost to get through the afternoon, so you grab a caffeinated beverage and a sugary snack for some instant energy. You鈥檙e fine for the next hour, sailing through your to-do list or the next can鈥檛-miss educational session, until the dreaded sugar crash hits.

When is the last time you walked up to someone you haven鈥檛 seen in a while鈥攍et鈥檚 say a month or more鈥攁sked them how they were doing, and received the answer, 鈥淏usy鈥�?

When starting a new job or role, you seek to prove yourself in any way possible. By saying 鈥測es,鈥� you show you are willing, capable, and eager to become active in the organization. Of course you want to be a team player. Of course you want to show what you are capable of. We all hope to establish ourselves as intelligent, hard workers in those first few months and even years on a job. But when does saying 鈥測es鈥� become a problem?

We all are busy. We all have too much to do. We all have limited time for additional commitments. So, why does it seem that some people have more hours in their day and can find the time to volunteer for their professional association? The answer: They prioritize it.

In Recruit the Right Board: Proven Processes for Selecting Critical Competencies, authors Will Brown, PhD and Mark Engle, DM FASAE CAE, explore case studies of associations with high-functioning boards of directors, identify the competencies needed for highly effective board members, and provide a detailed framework for how to select the right board members to optimize performance.

We are pleased to announce that Bruce Hammond has been promoted to executive director of the (HMDCB), an 爆料公社 client partner.

Many young professionals face similar unique challenges in the workplace. As co-chairs of the Young Professionals Special Interest Group (YP SIG) at 爆料公社, we strive to create a community for our members that empowers them to professionally evolve through their experiences, relationships, and successes in the workplace. By encouraging this journey for our members, the YP SIG is able to develop their careers, enhance company culture, and build on a foundation for the future of 爆料公社. 

The Challenge

What do you do as a medical association when you need to prepare your members for pending certification requirements that haven鈥檛 yet been defined? That was the challenge that the (ASPHO) faced when we learned that new physician recertification requirements would take effect 2 years earlier than anticipated. How would these recertification changes impact the Review Course, our well-established and anticipated live and online prep course for initial and recertifying physicians that also happens to be an important revenue generator?

鈥淲ith great power comes great responsibility.鈥�

These wise words made famous by Peter Parker鈥檚 Uncle Ben have become ingrained in my thought processes ever since I watched Spider-Man for the first time. It was a concept that became part of how I live my life and see the world: don鈥檛 take advantage of people who have less power or less of ANYTHING than you. Chose what鈥檚 right over what鈥檚 easy. Don鈥檛 do anything illegal. Little did I know that Uncle Ben鈥檚 adage is the best answer to why business ethics exist and why it is necessary in association management.

At the 2019 Global Leadership Summit in August, , an author, speaker, and leadership coach, asked us, 鈥淲ho are your people?鈥� when she presented on how to 鈥淟evel Up your Leadership鈥�. As a new mom getting back into my professional groove and getting acquainted with a new client, I realized I needed my people more than ever. It got me thinking about how connections are crucial to moving forward, helping you recognize your strengths and move you closer to success.  

爆料公社 Principal Mark Engle, DM FASAE CAE, has released a new book titled Recruit the Right Board: Proven Processes for Selecting Critical Competencies. Written with researcher Will Brown, PhD, of Texas A&M University, from their ground-breaking ASAE Foundation governance research, Recruit the Right Board explores case studies of associations with high-functioning boards of directors, identifies the competencies needed for highly effective board members, and provides a detailed framework for how to select the right board members to optimize performance.