爆料公社

No Career Path Is a Straight Road

鈥淏e a writer,鈥� they said. I didn鈥檛 listen.

At a time when all signs (and trusted confidants) pointed me toward journalism, I marched straight for technology, earning my degree in management of information systems. This chatty, reluctant extrovert emerged from the halls of higher learning fresh faced and writing, of all things, computer code.

Are you thinking about sitting for the CAE exam this fall but don鈥檛 have a preparation strategy outlined yet? I previously wrote about 15 Reflections from Earning the CAE, and to continue helping you navigate the process, here is an overview of a few preparation options.

Any company can benefit from clear, consistent communication with its staff. But when you have 40 client and service teams serving 30+ associations under the same roof, the need becomes even more pronounced. That鈥檚 why 爆料公社 endeavored to create an internal communications team that could unify the company鈥檚 messaging and bring staff together.

爆料公社 is pleased to announce the release of a new podcast focusing on career development in the association industry. Created in partnership with , a coaching, consulting, and education partner for associations. 鈥�,鈥� is a first-of-its-kind podcast that offers guidance and best practices from successful association and nonprofit professionals about career pathways, career advancement, mentoring, leadership, risk taking, job transitions, and leadership tracks. This professional development resource is ideal for anyone working in the association field who wants to advance their career or for those who just want to know more about the industry in general.

Access to a community of like-minded professionals and subject matter experts is an expected and valued benefit of association membership. Here at 爆料公社, nearly every client partner has some kind of solution in place to ensure that association leadership groups and members can connect to share best practices and solicit feedback, and the same goes for 爆料公社 employees themselves. More than a dozen 爆料公社 Special Interest Groups (SIGs) and User Groups (UGs) serve as the conduit for 爆料公社 staff members so they can collaborate, ask questions, share expertise, and ultimately solve problems for our clients and their own career development.

Five months into my new job, I was ecstatic to help plan, execute, and MC at 爆料公社鈥檚 Spring Connections, an annual meeting for all staff to have a chance to connect and hear from a speaker. Even though I was a first-timer and had one of the freshest perspectives on Connections, everyone can glean something from what we learned. Just like a good back-to-basics refresher course, a new perspective is something that everyone can take on a familiar event. That鈥檚 why we have Connections: it鈥檚 meant for everyone.

Scott Engle, 爆料公社 CEO, will transition out of his role as CEO in April 2020 and assume a new role as chair of 爆料公社鈥檚 Board of Directors. Scott, whose parents Art and Dagny Engle founded 爆料公社 in 1974, has been serving as CEO and leader of 爆料公社鈥檚 Leadership Team since 2017. The Leadership Team, composed of 10 senior-level executives with decades of experience in association management, leads the strategic direction and growth of 爆料公社 and its client partners.

Welcome to 爆料公社U! 鈥� Association Management Center (爆料公社) University. When you cross the threshold through the glass doors of 爆料公社 as an employee, you鈥檒l dedicate time to helping 爆料公社鈥檚 clients grow and thrive, but you鈥檒l also have numerous opportunities to grow your career as well. Association management companies, such as 爆料公社, provide a broad spectrum of expertise to clients and employees alike, just like a university with a mix of specialized departments. In addition to working within your major (i.e., your client or service team), you will also have an opportunity to learn from those in adjacent specialties at all levels. 爆料公社 even has a softball team if you want to go out for athletics!

So, what is GDPR and what does it have to do with me and my association?

Perhaps you鈥檝e heard of the and data breaches, which may have you questioning your (and your members鈥�) data privacy. 鈥淒ata protection鈥� is a huge buzzword these days, and the European Union (EU) has pioneered a way to protect data: enter GDPR, or General Data Protection Regulation, which replaces the Data Protection Directive 95/46/EC. GDPR standardizes data protection law and imposes strict rules on controlling and processing personal information, not just for countries in the EU, but also for anyone who offers goods and services to or monitors the behavior of data subjects in the EU.

Years ago, I began my professional life as a teacher, and the only association I was familiar with was the North Central Association of Colleges and Schools Higher Learning Commission (NCA-HLC). Young and enthusiastic, I volunteered to serve on the committee of teachers that worked to review, prepare, and organize all of the required school documents that were provided to the NCA during our scheduled review. I was passionate about quality standards, learning best practices, and refining my understanding of policies that enhance the professionalism in the educational arena. I knew this association held my school and many others accountable to a set of quality standards for instruction and required policies. It is funny, because even years later, I am still passionate about quality standards and policies. These continued interests were key motivators in my decision to obtain the CAE certification.

When it comes to conference guides, many associations are finding out that smaller is better. Foldable and easy to slip into a pocket or bag, a conference pocket guide is ideal for attendees who want to quickly navigate an event鈥檚 many offerings without having to pull out their phones or tablets. Here are 7 things to consider when creating your perfect petite conference guide.

I started working in association management by chance, but my decision to keep working in association management has been very much by choice. Here are 4 steps of my association career thus far.

I鈥檓 not really sure when I first heard the term 鈥渃entralized grants management鈥�. It鈥檚 an operational model that is often seen at an educational institution or government agency (eCivis, 2017; Ohio Department of Education, n.d.), yet the concept, especially understanding roles and responsibilities, can help any size organization effectively manage the life cycle of their grant awards by building capacity with existing staff. In general, a includes pre-award tasks (e.g., prospecting, proposal development, and submission) through post-award activities (e.g., acceptance, award set-up, monitoring, and final reporting and close out). 

We are pleased to announce that we have expanded our executive team with three new executive directors: Colleen Bagnasco, Gayle Irvin, and Jo茅l Payne.

While our day-to-day work with associations require a lot of time at a desk, there are also times when we spend a lot of time on our feet. Throughout the year, we attend conferences, exhibits, presentations, and board meetings. 爆料公社 staff plan and implement more than 50 conferences, exhibitions, and board meetings annually. As anyone who has done this work knows, that means long days on your feet walking the concrete floors of exhibit halls and rushing down hotel hallways to make sure meeting rooms are ready and the board鈥檚 needs are met.

One of the time-honored traditions in working with association boards is that at some time someone will say something like this: 鈥淣ow remember, at this meeting today I expect everyone will wear their [Association Acronym] hats.鈥� More specifically, if a member of the board also serves on the board of another association, he or she will often be asked to 鈥渢ake off their [ABC Competing Association] Hat, and put on their [Association Acronym] 丑补迟.鈥�

One of the reasons I first moved to Chicago was to continue studying improvisational comedy (also known as improv). Having taken classes at The Second City and the iO Theater and performing in countless shows for families, late-night crowds, and everyone in between for more than 11 years, there are many lessons I have learned that become engrained in you as an improviser. These lessons are key to helping you (and your team) be successful on stage. But success isn鈥檛 only about making people laugh鈥攊t鈥檚 also about creating real, authentic moments that you, your fellow performers, and your audience share in. Moments that, by the very nature of improv, can鈥檛 be recreated.  

In last week鈥檚 post, we focused on the marketing efforts used to help the (ASBH) launch the Healthcare Ethics Consultant-Certified program in under 12 months. Now, see the results of the marketing strategy, research, and implementation and how success can be measured through statistics, conversion rates, and raising awareness.

In 2018, the launched the Healthcare Ethics Consultant鈥揅ertified (HEC-C) program, a first-of-its-kind certification program for healthcare professionals providing specialized ethics consultations within their healthcare institutions. The story of is beyond the scope of this post and, thankfully, has been well-told by ASBH鈥檚 Executive Director, Mary Beth Benner.

So, you read my last blog post about the impact that board orientation has on an organization and are now 100% convinced that an effective board orientation is important, impactful, and worth the time investment.

Have you ever received one of those 鈥淲hat to Know Before You Go鈥� e-mails that many associations send to conference attendees? It has a lot of great information to help first-time attendees have a great experience, but what about for staff working at their first conference? As a new employee in the association field who recently worked at my first conference, I discovered 7 tips that can make the experience easier for other first-time conference staff.

How did I get to association management? Lucky coincidence, in all honesty. I was lucky enough to graduate with a journalism degree in 2008, the absolute pinnacle of rapidly declining journalism jobs and the greatest recession since the Great Depression.

At a time when associations face significant challenges in revenue generation, volunteer time, resource allocation, and member engagement, it is more important than ever that boards perform effectively. Unfortunately, there is a lot of evidence to suggest that underperforming boards are distressingly common and have significant consequences on the financial performance of associations, as well as staff and board morale.

As 爆料公社 looks to the future, we have formed a Leadership Team to guide the strategic direction and growth of 爆料公社 and its client partners. Composed of senior-level executives with a diverse range of expertise in the field of association management, the Leadership Team will collaboratively lead 爆料公社 in achieving business goals while also ensuring our clients realize their missions and visions. We are pleased to formally introduce this team and how their new roles will support our clients and 爆料公社 in the years to come.

In the second part of this productivity series, I shared tips from 爆料公社鈥檚 Caffeine and Productivity SIG for physical activities that can help you focus at work. From stepping away from your desk for lunch or a walk to protecting your sleep time and desk stretches, there are many ways you can trick your body into being productive.

We鈥檝e all heard the famous Maya Angelou quote, 鈥淚've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.鈥� In fact, this sentiment is so popular that different versions of the quote have been attributed to a plethora of writers and speakers. Just like Maya and so many others, I believe in the power of experience to transform an event, or more importantly, a relationship鈥攅specially the one between an association and its members and customers.

In a world where print media is (sadly, but truly) dying, going digital is not just a trend鈥攊t鈥檚 more cost-effective, more accessible, and more likely to make an impact on your readers. Graphic designers don鈥檛 just say this to promote their own work, because there are a lot of benefits to going digital. Let鈥檚 take, for instance, a digital newsletter. Here are a few areas where a digital newsletter is a better option than a print newsletter, to start:

Unavoidable conference disasters are every event planner鈥檚 worst nightmare. You try to do everything you can to avoid typical mishaps, but what happens when you are trying to run a conference and you are already in the stormy situation? After organizing and executing the and annual conferences through a snowstorm and a hurricane, two 爆料公社 senior meetings managers, Vanessa Mobley and Darlene Sommers, offer their top three tips for navigating through some of the most severe conference natural disasters.

What value do online communities bring to associations and their members? As association professionals, we primarily think in terms of member value. But how do we define value, which is business-oriented, such as revenue growth? And how to we make sure our efforts as community managers are aligned with our organization鈥檚 strategic objectives?

Growing up, I never said, 鈥淥ne day I鈥檇 like to work in association management.鈥� What I did know is that I wanted to work for a mission that I could support, along with people whose passion was contagious, and somehow utilize my English degree. During my last year of college, right before the recession of 2008, I, like many of my classmates, was jumping at opportunities for internships. Yes, I really wanted the internship at WGN or Timeout Chicago--- those made the most sense as an English major concentrating in Cultural and Media Studies--- but somehow my path went a different way when I interviewed for a communications intern position at the Builders Association.

We are excited to welcome the (ABM) as a client partner. As of February 1, 爆料公社 began providing full-service management to ABM, and we look forward to helping them achieve what they believe.

鈥�Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.鈥� --Paul J. Meyer, top-selling author of personal development materials in the world.

In the first part of this productivity series, I shared tips from 爆料公社鈥檚 Caffeine and Productivity SIG for making technology work for you. From key board shortcuts, to different software you can use, there are countless tools at our disposal. But, how can you supplement technology to increase your productivity? I鈥檝e got 5 more techniques you can try. They might seem a bit unorthodox, but the best way to discover what works for you is to experiment and try different tools. Not all productivity journeys looks the same, but the end results should be similar!

How do trust and control go hand-in-hand?

As an association Board member, you want to execute your control to make sure everything in your association goes smoothly, after all, the board has ultimate oversight duty. Why should you entrust anyone else with this responsibility?

We are excited to announce that the (CESSE) will be joining us as a client partner. Starting March 1, 爆料公社 will provide full-service management to CESSE, and we look forward to helping them achieve what they believe.

We here at Association Management Center love the way a good inspirational quote can lift your spirits and jumpstart your motivation (鈥淎chieve What You Believe,鈥� anyone?).

Full disclosure: 爆料公社 was my first job out of college. I had never worked in an office before, but I went to business school for my undergraduate degree and also worked two jobs on the side, so I was looking forward to having my own desk job, let alone my own desk. I already knew how to work hard and manage my time, so I thought, 鈥淗ow hard can it be?鈥�

What Words Come to Mind When You Think of 鈥楳ember Services鈥�?

Friendly? Helpful? Understanding?

The frontline of any association, member services representatives (MSRs) have the ability to positively or negatively affect how customers and members view an association. Though considered 鈥渟oft skills,鈥� being friendly, helpful, and understanding are in fact crucial for those who interact with an association鈥檚 membership. However, a truly successful member services representative also needs to have technical skills and association industry knowledge to truly serve its membership.

In the past couple of years, thought leaders at 爆料公社 have written broadly on a number of resources for associations and the professionals who work with them. As we near and prepare for 2019, let鈥檚 take a look back on our 10 most popular posts and tips:

I must confess: When I accepted the position of operations coordinator for the (MCA), I knew nothing about metal construction. I even mentioned in my interview that though I was interested in the opportunity, I was completely clueless about the industry. What I did know about is association management, which is why I got the position.

Being environmentally conscious and creating a sustainable footprint is a global concern, but how easy is it really for organizations to adopt 鈥済reener鈥� practices? Pretty easy as it turns out. Small, simple-to-implement habits can have a big impact and lead to a healthier and more sustainable workplace and Earth.

鈥淟ife moves pretty fast. If you don鈥檛 stop and look around once in a while, you could miss it.鈥�

How many times have you heard this cool Ferris Bueller quote and actually stopped to look around? Can you do so right now? What do you see? What are you reflecting on?

As a proud working Mom who is trying to maintain a daily balance, I have made it my goal to stop, look around, reflect, and enjoy my life, family, and career. (I鈥檓 still trying to drink enough water, exercise, write more thoughtful handwritten thank you notes, and get 8 hours of sleep.)

Setting performance metrics and understanding data are key to measuring the success of marketing efforts. If you consistently hit or exceed unit sales or revenue objectives campaign after campaign, you can stop reading now and treat yourself to ice cream for a job well done. On the other hand, if you have adapted messaging, tracked calls to action, and segmented audiences (see Part 1 of this series) but still aren鈥檛 seeing results, it鈥檚 time to take a deeper look into changing your overall marketing strategy.

Once a week in a large conference room, something magical happens. We move the tables and chairs to the side, grab blankets and bolsters, and take off our shoes. Breathing slows, minds calm, and for the moment, thoughts of deadlines are set aside. Our weekly group meditation session has begun.

The Places My Journey Has Taken Me

My journey started鈥攁s my dad tells the story鈥攁t the age of 11 when I came home and announced, 鈥淚 want to be a nurse when I grow up.鈥� I don鈥檛 quite remember this, but I did focus my energy on becoming a nurse. It wasn鈥檛 an easy path, especially since I was on my own to figure out how to fund my pursuit. Challenge accepted! I applied for and won an Army Reserve Officer鈥檚 Training Corps (ROTC) scholarship, which meant that not only was I going to college to become a nurse but also to prepare me to become an officer in the Army. While in college, I joined an all-girls team to train for and participate in an Army Ranger competition. I also went to jump school and became certified Airborne. All of this was done with the plan that my career path was set鈥擨 was going to graduate with my Bachelor of Science in Nursing and become an officer in the Army. My ultimate goal was to be assigned to a Mobile Army Surgical Hospital (MASH) unit. My path was set.

Let鈥檚 get this out of the way immediately: yes, I am one of those grammar people.

Every time I see a misplaced apostrophe on a restaurant menu (appetizer鈥檚, entr茅e鈥檚, etc.), I can鈥檛 help but joke (much to my companions鈥� delight, I鈥檓 sure), 鈥淲ho is appetizer and what鈥檚 he got?鈥�

An unnecessary comma in a novel forces me to pause my internal monologue dramatically, as must have been intended by the author (because why else the comma?).

Change and the disruption it often creates is inevitable in the association world. But, how can associations harness the potential change brings and not get lost in the chaos it creates? The answer, according to Daniel Burrus, is by becoming an anticipatory organization (AO). A leading futurist on global trends and innovation, Burrus is the author of The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage, which offers strategies for how organizations can transition from a reactionary to an anticipatory mindset so change creates opportunity and advancement, not chaos.  

If you鈥檝e ever conducted an initiative to improve your organization, you know how important it is to track your results. Without data鈥攚hether it is quantitative, such as likes on a Facebook post, or qualitative, such as member testimonials鈥攊t鈥檚 impossible to know what is working and, perhaps more importantly, what is not.

Creating a compelling story is part of the art and craft of a good grant proposal. We invite the reader in to share our story and our mission and hopefully, compel them to be part of our story. 

You put a lot of work into marketing your association鈥檚 conference, products, and membership benefits. But do you know if anyone is receiving your message? Or more importantly, do you know if anyone is taking action because of your marketing pieces? No matter what your campaign is focused on, you must first identify your goals and the metrics you will track to gauge your success. Before you think about a rebrand or new product strategy, you can make some quick, helpful changes to your marketing efforts that don鈥檛 require a ton of staff resources.

Editor鈥檚 note: We鈥檙e thrilled to introduce a new series on the 爆料公社 blog, How did I get here? Navigating a Career in the Association World. In the coming months, we鈥檒l feature career articles from 爆料公社 staff sharing their personal career stories and providing insight to those considering or just starting out in the field. This week, Bruce Hammond, CAE shares lessons learned from his 17-year career.