爆料公社

Before we go any further, I want you to ask yourself one important question: When and how do you and your president engage association board members in direct, proactive dialogue? If you answered only during new board member orientation or regular in-person board meetings, then you鈥檙e missing out on valuable opportunities to engage with, and get ideas from, some of your most involved members. Luckily, capitalizing on their knowledge, boosting their levels of engagement, and providing them with personal support can be as easy as picking up the phone.

Almost a year ago, we had a series of meetings with clients in preparation for an enterprise project. The goal of the meeting was for the IT team to walk away with an idea of client values, pain points, and drivers for success. The client representatives in the meetings came from various functional areas of our association client teams and each brought a different perspective to the discussions.

Increasingly, associations hear members express the desire to connect with colleagues outside annual meetings and CME events. When one of our physician members at the (AAHPM) responded to an engagement survey by saying, 鈥淚n my rural practice I literally have no one to ask for clinical advice in this field,鈥� we knew that development of a virtual or online community sharing platform had to begin.

So you鈥檝e read about the importance of style guides, talked to your colleagues, and gotten all of the organization鈥檚 stakeholders on board鈥攜ou鈥檙e ready to write a style guide. But where do you begin?

The time spent leading up to your next onsite meeting is always hectic. Between last-minute projects and fielding questions from staff and attendees alike, planning for the unexpected can easily fall off the to-do list. Believe me, I have been there.

An Introduction to Surveys

What a member wants, what a member needs, whatever makes them happy sets you free鈥� Oh, sorry, I didn鈥檛 see you there. Please forgive my singing. I was just thinking about how members shape the goals of our organizations and guide them into the future. Wouldn鈥檛 it be great to know what they want from their membership? Wouldn鈥檛 you like to know what they like about you?

High-performing boards are selfish with their time. According to BoardSource, most directors spend about 40 hours per year engaged in board work, so their time together is extremely precious.

Sequels are rarely as good as the original, but someone thought it was worth it to have a part two.  Darn, not very compelling. Let me try again. Following my first 爆料公社 blog post on Kanban, I鈥檓 picking up where I left you, still curious about Kanban, perhaps seeking encouragement to take the first step into having a board of your own one day.

As a new member of the team, I was anxious to get my hands on some member and customer information. However, creating a survey that asked the right questions, collected the right data, and implementing an action plan afterward was overwhelming; where was the best place to start?

I am not much of a cook and the biggest challenge for me is getting the entrees and side dishes done at the same time, plated and served. I鈥檓 in awe of chefs who, through craft and precision, can serve beautifully presented plates of food (often customized) to hundreds of people each night.

How Consistency Can Result in Higher Revenues and Better Brand Visibility

Let鈥檚 do an experiment.

Take a moment. Close your eyes, take a deep breath, and think about your favorite brand. Really think about it.

What popped into your head? Was it the feeling of buying your preferred product from that company? The sound of their familiar jingle? Or did you imagine the company鈥檚 logo, a graphic you likely could recognize anywhere?

As associations, we plan annual meetings and events years in advance. And while it would be great to have a crystal ball informing us of the weather our attendees will experience while traveling or when they arrive onsite, that kind of foresight just isn鈥檛 a reality. At the , presented by the and the , a major Nor鈥檈aster storm descended upon Boston and threatened travel plans for more than 3,500 attendees, exhibitors, faculty and staff members 鈥� many of whom were scheduled to arrive on the day Logan International Airport closed.

I started as the Director of Governance & Operations for 爆料公社 client the in late April 2016. Coming onto the staff at the time I did, I was able to be here right as our current president began her two-year term. On May 5 at the conclusion of our conference, that term will conclude.

When meeting new people at work, I am often introduced as the grant writer. I like being called a grant writer. When I first transitioned into this area of work, I imagined sitting undisturbed in a cubicle spending my days writing and putting together well thought out, neat and tidy proposal packets. It was a great fantasy.

When the (HOPA) first launched their Industry Relations Council (IRC) in 2011, only four companies saw the potential of joining as supporters. But under the direction of Association Management Center and Julie Ichiba, director, professional relations, for HOPA, the IRC quickly became profitable, productive, and very popular.

In last week鈥檚 Wall Street Journal front-page article , it seems that GE鈥檚 Chairman and CEO wouldn鈥檛 surround himself with anyone willing to say that the emperor has no clothes.

What you say actually does matter, but that鈥檚 a topic for another day. I鈥檇 venture to guess most of you have your organization鈥檚 subject matter down pat. Today we鈥檙e focusing on the how.

When you think of the average conference, what comes to mind? For most of us, it鈥檚 spending our days in educational sessions and our evenings sharing stories (and perhaps a few cocktails) with fellow professionals.

I recently had the honor of being selected as an participant, where I had the chance to attend a retreat for emerging leaders to come together and discuss association trends and topics along with personal and professional development. Enough knowledge was passed along to make my head hurt, but in an invigorating and energizing way. I can鈥檛 share everything 鈥� I probably wouldn鈥檛 do it justice and I also can鈥檛 write a novel (though I could) 鈥� so below are my three favorite takeaways.

There are 2 Tuesdays until Mardi Gras.

My favorite New Orleans local to follow on Instagram and Twitter, @nolamaven, has been filling followers鈥� feeds with visions of glitter in preparation. The lineup was just released and it鈥檚 dynamite. The Saints鈥�oh, the Saints鈥�what a heartbreaking end to a hard fought football season. Bon Appetit magazine named the New Orleans sandwich shop Turkey and the Wolf the ! A sandwich shop! I could go on and on.

Are you looking for answers to questions such as

• What is governance anyway?
• Are we doing it right in my organization? Can we do it better? What can I do better?
• Bylaws, policies, procedures 鈥� what鈥檚 the difference? Why so many documents?
• What鈥檚 the difference between what the Board of Directors does and what the staff does?
• How can my preparation for a board meeting affect governance?
• Help! I have to take minutes! What do I do?
• Whew! The board meeting is over. So all my work is done, right?

On Tuesday, November 7, 2017 The American Marketing Association (AMA) Chicago chapter partnered with Association Forumto host an event called, 鈥淕et Noticed on Social media (without breaking the bank)!鈥� 爆料公社鈥檚 own Allison Lundberg was one of two speakers on a panel that discussed how an organization can find its voice, get noticed on social media, and take it to the next level with social advertising. A handful of members from 爆料公社鈥檚 Professional Relations and Development (PRD) team, including Joey Maginot, Maddie Liesz, Dana D鈥橭nofrio, and Zack Smith, attended this session at the AMA office in Chicago. The team shares key take-a-ways from the event, why they found them important and creative ways they鈥檝e incorporated them into their work for PRD.

Education. Networking. Publications. Advocacy. The benefits associations provide their members are numerous and invaluable鈥攁nd the rewards members gain from them are equally incalculable.

But what do you do when one of your top-rated member benefits starts having problems that overshadow the many solutions it offers? If you鈥檙e , you start to think outside the (paper) box.

Some people follow all the latest nutrition and diet trends like cleanses, South Beach diet, cabbage soup diet, paleo, raw foods and clean eating. What do I follow? Productivity trends. Go ahead and laugh, I鈥檝e come to terms with it. One of the tools I have discovered that seems to hold the most promise for increasing productivity is Kanban. Kanban literally translates to 鈥渂oard鈥�, but often you鈥檒l hear or read 鈥淜anban Board鈥�, which is redundant. We鈥檒l forgive the repetitiveness and just focus on what Kanban entails and how it might increase your productivity. Curious yet? Let鈥檚 jump right in.

We鈥檝e all been there before. You鈥檙e discussing an important issue for your association, but instead of concentrating on your organization鈥檚 agenda, someone is trying to further their own. These hidden agendas can derail important conversations, complicate decision-making, and result in poor solutions for your association.

Ok, since you’re twisting my virtual arm, I’ll admit it… I’ve always wanted to be Jeopardy host Alex Trebek. He’s just so darn cool. He has the best job in the world, probably drives a Ferrari or some other cool car, and has the power to create categories in his show like Potpourri where he just throws together a bunch of things that don’t really relate all that much to one another.

For all organizations and businesses, not just associations, it’s the ultimate catch-22—you need more leads to make money, and you need money to get more leads. To thrive, associations need members and customers to continue running, but it can be difficult to find room in the budget for marketing and lead generation. Never fear though, there are easy and affordable methods to draw more potential members and purchasers to your organization right at your fingertips.

Do you spend way too much time reading posts about interview questions? If that’s the case, please take my virtual hand so we can walk away from that darkness.

There I was, on a bright, sunny Saturday in September with a hammer and work gloves in hand, trying to look the part at the Park Ridge Presbyterian Church parking lot. I was there with to build wall sections for 3 homes to be donated to those in need in Johnson City, Tennessee. Those of you who know me are probably thinking “Dude, what do you know about building houses?” Believe me, I asked myself the same question several times and when I saw the 85+ volunteers going at it, I seriously considered getting back in my car and heading home.

Two weeks after the unthinkable happened in Las Vegas, my colleague and I touched down in the city for the trade show. Unsure of the environment that would greet us, I found we were met with the very definition of strength, and given a daily reminder of the message resonating throughout the city. The city is #VegasStrong. In fact, I feel it is stronger than ever.

Member associations en masse are finally recognizing that revenue diversification is the key to sustainability in the current economic and cultural climate. Focusing on developing key revenue generating sources outside of membership are job one. Concurrent with grandiose strategic plans forming around major non-dues revenue initiatives, organizations should start immediately with the low hanging fruit that can bring in small profits today leading to much larger profitability and revenue gains tomorrow.

A common conversation among grant professionals is about how to set expectations and measure success of grant programs. Many stakeholders (the boss, the board, the committees) often want to talk about revenue as a measure of success and usually focus on increasing revenue. While a meaningful metric, increasing revenue is not always the most reflective of success or impact of the program. Over-the-years, I have come up with a few rules-of-thumb that help frame the conversation in a better way.

As the staff of any association can tell you, onboarding new leadership is an important process that can reap many rewards. However, the process for when those leaders eventually leave may not be as well defined. Ensuring a smooth exit for your former president or board member not only make a difference to them but also your association.

Millennials, Millennials, Millennials….We may all feel like this topic has been beaten to death, and yet we just can’t stop ourselves from asking, “What makes them tick?” As co-chairs of 爆料公社’s Young Professionals SIG and because we are both Millennials (although on slightly opposite ends of the age spectrum) we have a unique perspective on how our generation functions as a product of our surroundings. We sat down to answer some burning questions and provide insight into the largest generation in the workforce today:

Conflict is part of communication and deliberation in many settings. For not-for-profit boards, conflict can present unique challenges, including:

In the coming months, Mark Engle, DM FASAE CAE, along with author and association consultant, Mary Byers, CAE, will lead sessions of ASAE’s Exceptional Boards: Strengthening the Governance Team.

Several times throughout my college career, I thought, “This is it! I’ve found what I want to do!”  Some of those career plans included museum curator, archeologist, communications director of a sports team, professor of physics, and professor of economics. Considering every “add” or “drop” of a major or minor in college, I think I made at least 11 changes to reflect the latest “This is it!” phase. I graduated with a marketing degree - very different from the previously listed jobs!

The creative team at 爆料公社 revealed why they work so well together in a . As it turned out, the magic formula for teamwork required more than strange grapes, oddly flavored potato chips, cupcakes, and the rest of the carbs we cram onto a file cabinet that’s conveniently buffet height.

It is not uncommon for analogies to be drawn between business strategy and military strategy. One of my favorite examples is a Australian consultant Graham Kenny wrote for Harvard Business Review. In it, he compares strategic planning in business and the military, citing an approach promoted by Moltke the Elder, Dwight Eisenhower, and Winston Churchill

In the late 90s, noted that “The Experience Economy” is demonstrated when “a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.” Likening the Experience Economy to a performance is as effective a metaphor today as it was then because it reminds us that we need to create connection to our products and services to engage our customers.

For association professionals, the Certified Association Executive (CAE) credential is a mark of professional development. Earning your CAE can make a positive impact on your career path and showcase your commitment to the association profession. Several 爆料公社 executives use the knowledge they gained earning their CAE certification to guide and support our association partners.

Ad campaigns about customer service are all the rage right now. Who doesn’t love “Jake from State Farm”, the khaki-wearing night shift worker turned meme? Or what about Discover and their commercials about how they treat you like you treat you. Because “I don’t have time for machines,” according to one Discover customer.

As leader of the organization and chair of the board of directors, an association’s president has a unique responsibility to guide the actions of numerous volunteers to ensure they make decisions based on the association’s best interests. Most often, this person is well-prepared to act as an advocate for members following many successful years of service. Most often, this person also has extensive experience acting as a leader within his or her field, experience that proves invaluable to their role as president.

What makes a happy and healthy team? I could tell you what I think, but maybe it makes more sense to go directly to an actual team that fits the description. I asked members of our creative team to share their thoughts, expecting to hear about a 鈥渉ardworking yet fun atmosphere鈥� and buzzwords like 鈥渁ccountability,鈥� 鈥渇lexibility,鈥� and 鈥渞ecognition.鈥�

In 2015, Association Management Center (爆料公社) was faced with upgrading Personify, its association management software, and realized there was a problem: The upgrade would not solve a number of challenges; however, the organization expected the new version to magically do exactly that! There was a misalignment of business goals and project goals, and the project, as initially planned, would have left us with many of the same usability issues, such as:

Your cab drops you off in the middle of a changing Chicago neighborhood…Fulton Market; once a gritty meatpacking district, is being transformed into a tech and foodie hot spot. The glimpse of the Google office and the new Ace Hotel flash past your window and you are delivered into the urban space – the location of June 28, 2017 Forum Forward conference event. With one step in the door, you’re already excited about what’s ahead…

(APS) beloved educational program Fundamentals of Pain was initially developed to educate and engage early career practitioners and researchers in the field of pain medicine in order to meet the growing need for research and practitioner support for those in pain. The Fundamentals program was held annually as a preconference to the association’s Annual Scientific Meeting and included education, mentoring, and networking components. In the beginning, it was 100% funded by a singular corporate funder.  However, after nearly a decade, the sponsor’s funding initiatives changed, and they decreased funding for the program. At the same time Fundamentals attendance slowly began to shrink. 

Being onsite for conference is the best, isn’t it? Sure, the hours are long, your legs are tired from schlepping your bags across a convention center, and you’re breathing recycled air for about a week, but it is nearly unrivaled in building connection to our work and members.

An inclusive environment promotes continual reflection, opportunities for growth, and helps individuals feel welcomed. Most importantly, participants are able to be themselves. Do your members feel a sense of inclusion within your association?

There I was, standing face to face with a large, bemused group of boys about eight years old. I had just emerged from an idling bus along with seven other members of our board of directors. These kids were staring at us like we were aliens emerging from a space craft. Why the stares? Because our board of directors – composed of nurses in their 30s 40s 50s and 60s - had just converged at a laser tag facility and this horde of eight year olds was no doubt not accustomed to being booted out by a group of people the age of their parents or grandparents.